Senior Social Media Executive (Thai market)

We are seeking a dynamic and experienced Social Media Executive to join our Marketing Department. The ideal candidate will not only excel in community management but also possess strong content creation skills. This role will be crucial in building and nurturing our online community, engaging with our audience, and enhancing our social media presence to drive enrollment for our courses.

Position: Senior Social Media Executive

Department: Marketing Department

Type: Full-Time

Working hours: Monday – Friday (40 hours per week)

Location: Vinaconex Building, 34 Lang Ha Street, Lang Ward, Ha Noi

Job Description

• Own and execute social media strategy across key platforms (Facebook, Instagram, TikTok, Youtube, Lemon8), aligned with brand and enrollment goals.
• Plan and manage content calendar, ensuring consistent, high-quality content tailored to each platform and audience segment.
• Lead content creation and creative direction (copy, visuals, video concepts), ensuring engaging, on-brand, and trend-relevant output.
• Develop and grow online communities, especially Facebook groups, driving meaningful engagement and user interaction.
• Monitor performance and optimize continuously using data (organic reach, engagement, leads, conversion), including testing and content improvements
• Execute social media campaigns to support marketing initiatives.
• Collaborate with internal teams (design, performance marketing, sales, customer service, influencer & partnerships….) to deliver integrated and effective campaigns.

Qualifications:

• 3–5+ years of experience in social media, content, or digital marketing (experience in education/edtech is a strong plus).
• Strong ability in content creation and creative thinking (copywriting, content angles, campaign ideas); basic skills in Canva or Adobe tools are a plus.
• Data-driven mindset with experience using analytics tools (Meta Insights, TikTok Analytics, Google Analytics, etc.) to understand customer insights and optimize performance.
• Experience in community management, especially managing and growing Facebook groups or similar communities.
• Good understanding of social media trends, algorithms, and best practices across key platforms.
• Strong ownership, planning, and project management skills, with the ability to manage content calendars and multiple campaigns.
• Good communication skills in both Thai and English. 

Benefits:

• Competitive salary: 15,000,000 – 20,000,000/month (gross)
• Performance-based incentives.
• Opportunities for professional development and career advancement.
• Supportive and collaborative work environment.
• Social Insurance and Health Insurance are provided according to government regulations
• Receive a Health Insurance card with inpatient and outpatient benefits once becoming a permanent employee
• Birthday benefits, wedding/bereavement gifts, year-end party, summer holiday, etc.
• Free enrollment for one course in English or Chinese on Prepedu.com

[Note]:

By submitting a CV/Resume, along with the information provided by the applicant, and any exchanges during the interview process with Prep (if applicable), the applicant AGREES to Prep’s Privacy Policy and the handling of personal data, which is established and issued in accordance with the law, ensuring compliance with the Law on Personal Data Protection 2025 (effective January 1, 2026), Decree 356/2025/ND-CP.  Additionally, the applicant agree to allow Prep to collect and store the information you provided for the following purposes:

×         Collecting personal data and selecting candidates for interviews;

×         Contacting and notifying the applicant;

×    Assessing the applicant’s suitability to select the appropriate candidate for the company’s current position.